Personalised print or variable data imaging has the potential to drastically increase response rates compared to mass produced items. Direct mail is one of the most effective and trusted forms of marketing.
Whether postcard, poster or whole book, at CPX we have the technology to vary every single page and insert relevant text and images to increase the impact of your document. Combining variable print with our customised IT solutions allows CPX to offer incredibly powerful print solutions. We can integrate your systems, marketing lists, databases directly into automated variable print solutions requiring little more than a scheduled data export or upload. Going far beyond the usual variation of address and salutation this can result in a completely individualised document composition.
A few examples of recent projects:
- A postcard with a coupon for a personalised special offer and details of the nearest dealer
- A 1,5 million direct mail run with personalised information in 18 variables relating to previous spending
- Individual codes on printed items to unlock additional online content
- Barcoded and individualised tickets offering custom opportunities at events
- Statements referring to the individual’s account
- Location based messaging, relating to nearby discount purchasing opportunities
- Newsletter contents based on an individual’s wine taste